> ## Documentation Index
> Fetch the complete documentation index at: https://serplens.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# Teams & organizations
> SERP Lens uses a team-based model where projects, keywords, screenshots, and subscriptions all belong to a team. Learn how teams work and how to set one up.
Everything in SERP Lens is organized around teams. When you create a project, track keywords, or take a screenshot, that data belongs to your currently active team. This makes it easy to keep client work separate, collaborate with colleagues, and manage billing in one place.
## How teams work
* **Each team has its own projects, keywords, screenshots, and subscription.** Switching teams updates your entire view — projects, keywords, screenshots, and billing all reflect the selected team.
* **You can belong to multiple teams.** Agencies often have one team per client. In-house teams might have one team for the whole company.
* **Your subscription is tied to your team**, not your personal account. Plan limits (project count, ranking credits, VPN access, team members) apply per team.
## Creating a team
When you first sign in to SERP Lens, you're prompted to create a team. You can also create additional teams later from the team switcher in the sidebar.
To create a team:
1. Click the team switcher in the top-left of the sidebar
2. Select **Join or create team**
3. Enter a team name and optionally upload a logo
4. Click **Create**
Your new team starts on the Lite plan with a free trial. You can upgrade from the in-app billing area at any time.
## Team roles
| Role | Permissions |
| ---------- | -------------------------------------------------------------------------------------------------- |
| **Admin** | Full access — manage members, billing, projects, and all features |
| **Member** | Access projects, keywords, screenshots, and analysis tools. Cannot manage billing or team settings |
## Inviting members
Admins can invite new members directly from the app. The number of invitations depends on your subscription plan.
1. Click the **Add user** button in the top-right of the browser
2. Enter the email address of the person you want to invite
3. They'll receive an invitation to join your team
Team member limits vary by plan. If you've reached your limit, upgrade your plan or remove
inactive members to free up seats.
## Switching teams
If you belong to multiple teams, switch between them from the team switcher in the sidebar. The switcher lists your teams by name and logo, and shows the plan for the currently selected team.
When you switch teams:
* Your project list updates to show that team's projects
* Your VPN connection stays active (credentials are verified for the new team)
* All keyword and screenshot data reflects the new team
The team switcher groups teams by your account email, so if you have multiple SERP Lens accounts
you can see all of them in one place.
## Next steps
Invite members, manage roles, and handle team limits.
Create your first project and start organizing your SEO work.