The launch of SERP Lens: the workspace for SEOs and their agents

It has now been 4 months since we released the beta product for SERP Lens. Since then we've refined the product considerably based on feedback. It's now far more than a web browser for SEO.

The full release of the desktop app includes an AI panel to communicate with and control your tabs, the ability to create and manage agents for SEO, an MCP connector for external data sources, a sleek browser experience, and much more.

Targeted focus on AI and agents

SERP Lens now has native integration with the leading AI models and the ability to access SEO skill agents developed by top consultants. The major benefit of using AI models within SERP Lens as opposed to directly in a general chat interface is that you’re getting structured information about the page and what's wrong, and not having to rely on the AI to figure it out on its own. The core idea here is agents are only as good as the context you give them. SERP Lens is the context.

To give an illustrative example, with SERP Lens, you could ask the AI to complete competitor research for a page. Then, based on the context layer provided by us, it will check your page, view GSC data, analyze live search results (including rich results), compare top-ranking pages against you, and give you insights on what to do. Workflows like this are codified into the AI so it follows best practices on how to provide grounded, well-formulated responses.

The primary AI integration is accessed through an ‘Ask AI’ panel that is always accessible within the browser. From the browser signals it's given, the AI can work out which skills or tabs to use from your prompt, but you keep control: use ‘@’ to point it at specific tabs, or ‘/’ to pick a skill, either one of ours or one you've made. We've integrated the best models from Anthropic, OpenAI, xAI, and Google.

Within the AI Panel settings, you’re able to use ‘Skills’ across SEO areas such as Schema, Internal Linking, SERP Analysis, Search Performance (using the Search Console integration), developing Content Briefs, and more. The MCP (Model Context Protocol) connector allows you to combine the live search result and on-site page data with your favorite tools such as Ahrefs, where you’re then able to incorporate data such as inbound links and traffic estimates.

Integrating Search Console into the AI Panel gives you first-party data for the sites you work with. And if you need third-party data, then you can use the MCPs to connect the sources you care about most. The connection goes beyond analysis alone. You can close the workflow loop by connecting to Linear, Notion, or anything else. Alongside the analysis it can then write docs, briefs, or tickets. Have a specific way you want the AI to write tickets or briefs? Create your own skill.

A major benefit of the MCP for developers is that you could be coding with an AI agent and give it access to the SERP Lens MCP. The AI agent you’re using for coding—whether that might be Cursor, Claude Code, or Codex—could then use the MCP to validate that what it’s done is SEO-friendly.

No other tool provides live SEO data to an agent like this.

Other tools provide a view of the page at a moment in time, which is useful, but SERP Lens provides the live page, search result, or LLM response. This is the gap in current SEO tooling that we're filling.

Particularly useful for development work, we also provide a full accessibility check alongside live alerts that fire for potential issues. The agent doesn't need to figure out that the X-robots in the HTTP headers and meta robots in the page do not match—we tell it.

This focus on AI and agents makes SERP Lens far more useful for day-to-day SEO work. It's where the best SEO tools are heading.

Free tier for macOS and Windows

Within our beta period, the application was only available on macOS. We're excited to bring the app to Windows too, opening it up to a far broader set of SEO professionals. Across both operating systems there is a free tier, and it stays free. No card, no expiry, and enough of the toolset that it replaces a stack of Chrome extensions but with improved integration.

The free tier gives you most of the health-score data across the key areas of SEO, plus 7 VPN locations. Keyword tracking, stored screenshots, the AI Panel, the full set of 62 VPN locations, and more come with Pro.

Other improvements

While the headline is our new AI integration, we've completed many quality of life tweaks at the same time. Here are a few of our favorites, but check the changelog for everything.

Command palette

A popular pattern across apps is the ⌘K / Ctrl+K palette. We've added this across SERP Lens. When triggered via the browser, you get an action-oriented menu with options to quickly open the URL in other tools (Wayback, Semrush, Ahrefs, and more), highlight elements on the page, screenshot, advanced copy elements (like the canonical, structured data), view the HTTP trace, control your VPN location, and much more.

We've also added an AI integration: send a custom prompt, or pick from suggestions that appear based on our analysis of the page. If we spot the page isn't indexable, we'll show a shortcut prompt so you can ask the AI why.

Multi-search

We've added a full omnibar menu that not only shows Google autocomplete and history, but also lets you select several engines to search across. Add your query and we'll run it in all of them at once.

Improved GSC integration

While we provide our own verdict on the page in the analysis panel, we also now show Google's verdict next to it. For example, we may find the page isn't indexable, and is also blocked by the robots.txt. You can fetch data from GSC URL inspection and display the actual live indexing status to see if Google has indexed the URL regardless.

Similar integration can be found for rich results analysis: we'll tell you the types and issues from our own built-in validator; GSC URL inspection will tell you any issues Google has found. And we've also added an XML sitemap integration so you can see any issues Google has found with XML sitemaps.

Rather than just listing the XML sitemaps we've found, we also check each one is healthy, count the URLs in it, and note whether the current URL appears in any of them.

The rest

There are also many smaller enhancements we've added, such as:

• Page speed information has been enhanced so you can see the specific metrics that are contributing toward LCP or INP. You can see the weight of each resource on the page, and also the load timings outside of Core Web Vitals.

• We have an enhanced JavaScript view, so you can see more detailed raw-versus-rendered analysis for key SEO attributes: added links and images, changed structured data, and adjusted canonicals or title tags, along with a JS dependency analysis.

• Within the analysis area, we've added social previews so you can see the actual markup and how it would look on Facebook, Twitter, and Slack.

What makes SERP Lens different?

AI in the browser reads a page the way a reader does. Gemini in Chrome sees the rendered content, not the SEO layer underneath it. In Chrome that layer lives in your extensions, which sit alongside the AI rather than feeding it, so the model ends up inferring things a tool has already measured. In SERP Lens the analysis is the source of truth the AI works from. It answers using our live page data first, and whatever external sources you have connected second.

While we have introduced many features within the workspace that make browsing and functionality more seamless, surfacing page information that is most useful to those interested in SEO is at the core of the product. For instance, when hovering over a tab for a page in Chrome, all you will see is the title tag and the root domain. Within SERP Lens, hovering over a tab allows you to also see the meta description, the length of the title tag and the meta description, along with information about the page health, indexability, and status code.

The browser itself is customizable too: change themes, show or hide the stats bar, change fonts, and more.

Why upgrade to the Pro tier?

The major selling point of upgrading to the Pro tier is access to the AI integration, the GSC integration, and all of our alerts and panels. Pro trials include free AI credits so you can put the panel to work and see what it's capable of. Aside from this, there are many no-brainers for upgrading to Pro, such as further tracking capabilities for keywords, the additional VPN access, and a broader set of audit rules.

If you have been holding off on testing SERP Lens while we were in our beta period, or if you have tested out the product since our early release, now is a great time to take it for a test run.

Be sure to use the free AI credits within the 14-day trial for the Pro plan to see why SERP Lens truly is the go-to workspace for SEOs and their agents. Select ‘Start for free’ in the header. The free tier stays free, and your first 14 days include Pro with AI credits.