Privacy Policy

Last updated: January 9th, 2026

SERP Lens Ltd (“SERP Lens”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website https://serplens.com and our desktop application (the “Services”).

By accessing or using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Company Information

Legal Entity: SERP Lens Ltd
Registered Address:
71–75 Shelton Street,
Covent Garden, London,
United Kingdom, WC2H 9JQ

Contact Email: support@serplens.com

2. Scope of This Policy

This Privacy Policy applies to:

• Our website (serplens.com)

• Our desktop application, which is a Chromium-based web browser designed for SEO professionals

• It does not apply to third-party websites or services that may be accessed through our Services.

3. Information We Collect

3.1 Personal Information You Provide

We may collect the following information when you create an account or use our Services:

• Name

• Email address

• Username

• Password (stored in encrypted/hashed form)

• Company name

3.2 Payment Information

Payments are processed securely by Stripe. We do not store or have direct access to your full payment card details. Stripe may collect and process payment information in accordance with its own privacy policy.

3.3 Usage and Technical Data

We automatically collect certain technical information, including:

• IP address

• Device and operating system information

• Application version

• Log files and crash reports

• Usage data (e.g., features used, session duration)

3.4 SEO and User-Generated Data

Our Services allow users to input SEO-related data, including:

• URLs

• Keywords

• Search queries

• Competitor domains

• This data may be:

• Stored securely

• Temporarily cached for performance

• Processed to provide functionality within the application

• We do not use this data for advertising purposes and do not sell it to third parties.

4. Cookies and Analytics

We use cookies and similar technologies on our website to:

• Operate and improve the website

• Analyze usage patterns

• We use Google Analytics to collect aggregated, anonymized usage statistics. You can control or disable cookies through your browser settings.

5. Email Communications

We may send you:

• Transactional emails (account updates, billing notices)

• Product updates

• Marketing or newsletter emails

• Email communications are delivered via Resend.com.
You may opt out of marketing communications at any time using the unsubscribe link or by contacting us.

6. How We Use Your Information

We use your information to:

• Provide, operate, and maintain our Services

• Create and manage user accounts

• Process payments and subscriptions

• Improve functionality and performance

• Communicate with users

• Ensure security and prevent misuse

• Comply with legal obligations

7. Data Sharing and Disclosure

We do not sell, rent, or trade your personal data.

We only share data:

• With essential service providers (e.g., hosting, analytics, payment processing)

• When required by law or legal process

• To protect our rights, users, or the security of our Services

8. Data Retention

We retain personal data until your account is deleted, unless a longer retention period is required by law.

Users may request a data export at any time.

9. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

• HTTPS/TLS encryption

• Restricted access controls

• Secure infrastructure and hosting

• While no system is 100% secure, we take reasonable steps to protect your information.

10. Desktop Application Specifics

Our desktop application is a standalone Chromium-based browser. While it enables web browsing, SERP Lens does not monitor or sell your browsing activity. Any data processed within the application is used solely to provide SEO-related features and improve performance.

11. Your Rights (GDPR and Similar Laws)

Depending on your location, you may have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion of your data

• Restrict or object to processing

• Request data portability

• Withdraw consent at any time

To exercise your rights, contact us at

support@serplens.com

12. International Users

Our Services are used globally, including in the EU/UK, United States, Canada, Australia, and India. By using our Services, you acknowledge that your information may be processed in jurisdictions with different data protection laws.

13. Children’s Privacy

Our Services are intended for users 18 years of age or older. We do not knowingly collect personal data from children.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

15. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact:

Email: support@serplens.com
Company: SERP Lens Ltd