Blog

Field notes on rendering, ranking, and how Google reads the web.

Company Update

The launch of SERP Lens: the workspace for SEOs and their agents

SERP Lens is officially out of beta. The platform is available to a broader set of users with a brand new release, featuring an extensive set of tools and capabilities.

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Insights

The 5 Google AI Mode ad types and how they work

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Insights

The 6 ChatGPT ad formats and how they work

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Insights

Google’s UCP (Universal Commerce Protocol) just got more powerful

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Insights

Were ads a hidden contributor to GSC impression spikes?

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Company Update

Live structured data validation

Sponsored listings stacked above organic results in Google search

Insights

Ads are taking over prominent free listing surfaces on Google

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Company Update

Introducing the Rule Engine

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Company Update

Privacy at SERP Lens: What we collect, what we don't, and why

Company Update

Introducing SERP Lens: the browser for SEO

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Interview

Q&A with Brodie Clark, Co-Founder of SERP Lens

Black-and-white portrait of Sam Underwood above the label Q&A, on a light background

Interview

Q&A with Sam Underwood, Co-Founder of SERP Lens

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