Blog

Field notes on rendering, ranking, and how Google reads the web.

SERP Lens mark above a "V1.0 — now live" pill, brand blob glow beneath, light themeSERP Lens mark above a "V1.0 — now live" pill, brand blob glow beneath, light theme

Company Update

The launch of SERP Lens: the workspace for SEOs and their agents

SERP Lens is officially out of beta. The platform is available to a broader set of users with a brand new release, featuring an extensive set of tools and capabilities.

Aug 11, 2026
How to Do a SERP Analysis with AI A Worked Example serp lens lightHow to Do a SERP Analysis with AI A Worked Example serp lens light

Insights

How to do a SERP analysis with AI: a worked example

Oct 6, 2026
Google AI Mode response ending in a sponsored ad unit with a descriptive heading, light themeGoogle AI Mode response ending in a sponsored ad unit with a descriptive heading, light theme

Insights

The 6 Google AI Mode ad types and how they work

Sep 14, 2026
The SEO content brief AI for the research, you for the writing lightThe SEO content brief AI for the research, you for the writing light

Insights

The SEO content brief: AI for the research, you for the writing

Sep 8, 2026
ChatGPT reply followed by a single text ad with heading and Ad label, light themeChatGPT reply followed by a single text ad with heading and Ad label, light theme

Insights

The 6 ChatGPT ad formats and how they work

Aug 12, 2026
Three shopping product cards with one linked, light themeThree shopping product cards with one linked, light theme

Insights

Google’s UCP (Universal Commerce Protocol) just got more powerful

May 15, 2026
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Insights

Were ads a hidden contributor to GSC impression spikes?

May 11, 2026
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Company Update

Live structured data validation

Apr 28, 2026
Sponsored listings stacked above organic results in Google searchSponsored listings stacked above organic results in Google search

Insights

Ads are taking over prominent free listing surfaces on Google

Apr 21, 2026
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Company Update

Introducing the Rule Engine

Apr 15, 2026
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Company Update

Privacy at SERP Lens: What we collect, what we don't, and why

Apr 8, 2026
SERP Lens wordmark on a light background above the line "The browser for SEO pros"SERP Lens wordmark on a light background above the line "The browser for SEO pros"

Company Update

Introducing SERP Lens: the browser for SEO

Apr 4, 2026
Black-and-white portrait of Brodie Clark above the label Q&A, on a light backgroundBlack-and-white portrait of Brodie Clark above the label Q&A, on a light background

Interview

Q&A with Brodie Clark, Co-Founder of SERP Lens

Apr 1, 2026

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