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SERP Lens is a Chromium-based desktop browser designed specifically for SEO work. It combines everyday browsing with built-in rank tracking, on-page analysis, SERP comparison, screenshots, and VPN-powered location testing — so you can do everything in one place instead of switching between a dozen tools.

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Core features

SEO Browser

Browse the web with built-in SEO analysis panels, device emulation, user-agent switching, and network throttling.

Rank Tracking

Track keyword rankings across 200+ countries on desktop, mobile, or both — with flexible refresh intervals.

VPN & Location Testing

Connect to locations worldwide and see search results exactly as users in that region see them.

SERP Compare

Compare search results side by side across different dates, devices, or locations.

Screenshots & Annotations

Capture full-page or area screenshots and annotate them with arrows, shapes, and text.

SEO Analysis Panels

Analyze on-page SEO, indexing signals, structured data, crawling rules, links, and more from the sidebar.

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Get started

1

Install SERP Lens

Download and install the desktop app on macOS. Installation guide →
2

Sign in and create a team

Sign in with Google, Apple, or a magic link. Then create or join a team to start collaborating. Teams →
3

Create your first project

Set up a project with your domain and competitor domains to organize your SEO work. Projects →
4

Start analyzing

Browse a page to see SEO analysis in the sidebar, track keywords, or compare SERPs. Quick start →

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Explore the docs

Quick start

End-to-end walkthrough from install to first analysis.

Keyboard shortcuts

Navigate faster with built-in shortcuts.

Rank tracking credits

Understand how credits are calculated and used.