Search intent analysis, /goto links, and GPT-6 Astra
Our latest release allows users to see an analysis of search intent locally in the browser, a deep integration for resolving /goto redirects from Google's results, and the integration of GPT-6 Astra.
Release notes
The major release for this week is the rollout of a new 'search intent' section that appears on the Google web search results panel, spanning across both the 'features' and 'results' tabs. The analysis is completed locally on your machine, so it does not come at a cost to our users.
Across all results that appear on the first page of Google for a search term, an overall search intent is applied to the page based on the intent that makes up the greatest portion of results. The intent analysis is split across four different categories: Informational, Navigational, Commercial, and Transactional. Percentages are applied to each to showcase how much of the SERP matches a specific intent, alongside the individual breakdown for each result within the 'results' tab.
Google's /goto links, resolved
A major story in the SEO industry that has been disruptive to tool providers was the rollout of the /goto redirects in Google's search results. It meant that tools weren't easily able to extract data, a change that we were the first to post about on July 2nd, and we had documented something related as far back as May 11th. We were also one of the first tool providers to find a solution to the changes on Google's end within our browser, meaning that the /goto links have been removed from reports such as the Google web search panel and the AI Mode panel, while allowing the final destination URL (the website URL) to show on hover.
GPT-6 Astra support
OpenAI has now rolled out the GPT-6 Astra model, and it has created a lot of buzz in the SEO community for being particularly effective at SEO tasks. Due to popular demand, we have now provided support for this model within our browser, with the full list of OpenAI models we are currently having support for including:
- GPT-6 Astra
- GPT 5.6 Terra
- GPT 5.6 Sol
- GPT 5.6 Luna
- GPT 5.5
It is also important to remind our users that the AI is only as effective as the data that it has available to it. This is where SERP Lens makes a meaningful contribution to SEO analysis, considering the browser provides structured information for the AI with SEO skills built in. It is also worthwhile highlighting that an important part of setting up your SERP Lens account should be connecting external MCPs (Ahrefs, Semrush, Notion, Linear etc.) to strengthen the analysis and actionability. We would suggest following our guide to content briefs for SEO, which outlines the most effective approach to utilising our systems for SEO task completion.