Blog

Field notes on rendering, ranking, and how Google reads the web.

Google AI Mode response ending in a sponsored ad unit with a descriptive heading, light theme

Insights

The 5 Google AI Mode ad types and how they work

ChatGPT reply followed by a single text ad with heading and Ad label, light theme

Insights

The 6 ChatGPT ad formats and how they work

Three shopping product cards with one linked, light theme

Insights

Google’s UCP (Universal Commerce Protocol) just got more powerful

Bar chart showing an impressions spike, light theme

Insights

Were ads a hidden contributor to GSC impression spikes?

Sponsored listings stacked above organic results in Google search

Insights

Ads are taking over prominent free listing surfaces on Google

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