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SERP Compare lets you put two sets of search results next to each other and see exactly what changed. Compare the same keyword across different dates to track movement, or compare different keywords to understand competitive dynamics.

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What SERP Compare does

  • Side-by-side view — two SERPs displayed in parallel, up to 100 results each
  • Date comparison — see how rankings changed between two points in time
  • Device comparison — compare desktop vs mobile results for the same keyword
  • Position changes — instantly see which domains moved up, moved down, appeared, or disappeared
  • SERP feature tracking — compare which SERP features (AI Overview, People Also Ask, etc.) appear in each result set

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Use cases

  • Track ranking movement over time — compare today’s results with last week’s to see what changed
  • Desktop vs mobile audit — see if your rankings differ across devices
  • Before/after analysis — compare SERPs from before and after a site update or algorithm change
  • Competitor monitoring — watch how competitor positions shift across keyword sets

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How it works

1

Select a project

SERP Compare works with keywords from your projects. Open SERP Compare and select the project containing the keywords you want to compare.
2

Choose keywords and dates

You have two comparison slots. For each one:
  • Select a keyword from the project
  • Choose a date when ranking data was collected (dates with available data are highlighted in the calendar)
  • The device and location are shown for context
3

Compare

Once both slots are filled, SERP Compare shows the results side by side with position data for up to 100 results per keyword.
SERP Compare uses your tracked keyword data. You need to have rank tracking set up with at least one keyword that has collected data on multiple dates.

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Next steps

Comparing results

Learn how to read the comparison view and interpret changes.

Rank tracking

Set up keyword tracking to generate the data SERP Compare uses.