SERP Compare

Compare 2 saved rank-tracking result sets and review movement, similarity, domains, and SERP features.

SERP Compare uses snapshots collected by rank tracking. Select a tracked keyword and date for each side, then inspect how the saved result sets differ.

Create a comparison

  1. Open SERP Compare

    Choose the SERP Compare view and select the project whose tracked data you need.

  2. Choose the first snapshot

    Select a tracked keyword, then choose a date that has collected data.

  3. Choose the second snapshot

    Select another tracked keyword and available date. Choose the same keyword on another date for a time comparison.

  4. Review the result

    Read the 2 result lists and the comparison summary beside them.

SERP Compare showing two neutral SEO keywords selected from the SERP Lens demo project
Choose a tracked keyword and saved date for each side of the comparison.

The selected keyword records carry their own device, location, and language context. Those values are not independent controls inside SERP Compare.

Comparison summary

The summary can include similarity, new and lost results, improved and declined positions, domain diversity, SERP-feature differences, and top movers when the selected data supports them.

Data requirement

SERP Compare needs saved rank-tracking results for both selections. If a date is unavailable, wait for a configured check to complete or choose another snapshot.

Next steps

Comparing results

Interpret result and feature changes.

Rank tracking

Create the snapshots used by a comparison.