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When you add competitor domains to a project and track keywords, SERP Lens shows where your competitors rank for the same terms. This gives you a clear picture of who you’re competing against and where you stand.

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How it works

  1. Add competitor domains to your project settings (up to 10 per project)
  2. Track keywords as normal — SERP Lens automatically checks competitor positions for the same keywords
  3. View results in your project’s keyword list, which shows your position alongside competitor positions
No extra credits are needed — competitor position data is collected as part of the standard rank check.

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What you can see

For each tracked keyword, you can see your domain’s current position alongside each competitor’s position. This makes it easy to compare who ranks higher for each term and by how much.
Competitor data is currently shown at the individual keyword position level. More aggregated competitor reports — including cross-keyword comparisons and competitive landscape views — are coming soon.

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Using competitor data

  • Find opportunities — keywords where competitors rank on page 1 but you don’t yet
  • Track progress — watch your position improve relative to a specific competitor
  • Prioritize effort — focus on keywords where you’re close to overtaking a competitor
  • Detect threats — spot when a competitor starts ranking for keywords you dominate

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Next steps

SERP Compare

Compare full SERP snapshots side by side.

Organization

Tag and organize your keywords for easier analysis.