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The SERP Lens browser is a full Chromium-based web browser with SEO tools built directly into the interface. Instead of installing extensions or switching between apps, you get on-page analysis, indexing checks, structured data validation, and more — right in the sidebar as you browse.

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What makes it different

  • SEO sidebar panels — analyze any page’s on-page SEO, indexing signals, structured data, crawling rules, links, social tags, and images without leaving the browser
  • Device emulation — switch between desktop and mobile views to see how pages render on different devices
  • User-agent switching — browse as Googlebot, Bingbot, or custom user agents to see how crawlers experience your site
  • Network throttling — simulate slow connections to test performance under real-world conditions
  • Built-in VPN — browse from any location worldwide with the VPN add-on
  • Tab management — work across multiple sites with familiar tab controls
  • Find in page — search for text on any page with Cmd+F

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Browser sidebar

The sidebar is where most SEO analysis happens. It’s always visible when you’re in the browser, giving you instant access to these panels:
PanelWhat it analyzes
On-PageTitle, meta description, headings, content
IndexingRobots directives, canonical, hreflang, sitemaps
Structured DataJSON-LD, Microdata, RDFa schemas
CrawlingRobots.txt, bot access, firewall status
LinksInternal/external links, follow/nofollow
SocialOpen Graph, Twitter Cards
ImagesAlt text, sizes, formats, lazy loading
SERP Features & ResultsGoogle SERP feature detection and organic results (appears on Google search pages only)
Each panel updates automatically as you navigate to new pages. You can switch between DOM and HTML analysis modes to see the rendered page vs the raw source.

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Google search settings

SERP Lens includes Google-specific controls that let you customize how search results appear:
  • Google domain — search on google.com, google.co.uk, google.de, etc.
  • Language — set the Google interface language
  • SafeSearch — toggle SafeSearch on or off
  • Personalization — disable Google’s personalized results
  • Hide ads — optionally hide Google Ads from SERPs
  • Custom URL parameters — append parameters like gl=us&hl=en to search URLs
  • Time filter — restrict results by time period
These settings apply across all tabs and persist until you change them.

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Next steps

Keyboard shortcuts

Full shortcut reference for navigation, tabs, and panels.

Browser settings

Configure user-agent, throttling, device emulation, and more.

SEO panels

Deep dive into each analysis panel.

Screenshots

Capture and annotate what you see in the browser.