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Add keywords to a project to start tracking their rankings. Each keyword is configured with a location, device type, refresh interval, and optional language — and uses ranking credits based on those settings.

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Adding a keyword

1

Open a project

Go to Projects in the sidebar and select the project you want to add keywords to.
2

Click Add keywords

Click the Add keywords button to open the keyword form.
3

Configure the keyword

Fill in the keyword settings:
  • Keyword — the search term to track (e.g. “best project management tools”)
  • Location — the country to check rankings in (e.g. United States). SERP Lens supports 200+ countries.
  • Device — Desktop, Mobile, or Both. Choosing Both tracks the keyword separately on each device and uses 2x credits.
  • Refresh interval — how often to check:
    • Daily (31 credits) — standard tracking for active campaigns
    • Weekly (4 credits) — efficient for trend monitoring
    • Monthly (1 credit) — lowest cost for long-term tracking
  • Language (optional) — the Google interface language for the search
4

Check credits and save

The form shows the credit cost for this keyword. Verify you have enough available credits, then save.
Credit costs are per keyword-location-device combination. See ranking credits for the full calculation formula.

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Bulk import

You can add multiple keywords at once by entering them one per line in the keyword form. All keywords in a bulk add share the same location, device, and refresh interval settings.
CSV import for bulk keyword uploads is coming soon.

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Keyword statuses

StatusMeaning
ActiveKeyword is being tracked at the configured interval
RefreshingA ranking check is currently in progress

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Editing keywords

After adding a keyword, you can change its refresh interval, device setting, or tags. Changing these settings adjusts the credit cost accordingly — increasing frequency or adding devices uses more credits, while decreasing frequency frees credits up.

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Deleting keywords

Remove keywords you no longer need to free up credits. You can delete individual keywords or use bulk selection to remove multiple at once.
Deleting a keyword removes all its historical ranking data permanently.

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Next steps

Ranking credits

Understand credit costs and calculation formula.

Organization

Tag and organize keywords, bulk operations, and CSV export.