SERP feature types

SERP Lens detects SERP feature types in two places: the rank tracker and the in-browser panel (when viewing Google results). The browser panel supports a more limited set of features.

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Feature list

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Where SERP features appear

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In-browser panel

When you’re viewing Google search results in the browser, the SERP Features & Results sidebar panel automatically detects features on the page using SERP Lens’s own DOM analysis. This panel only appears when you’re on a Google results page. Selecting the buttons attached to the features allows you to see exactly where the features are showing, alongside the number of features (such as there being 8 standard organic results on the page) or unique visible listings within a feature (there might be 3 visible links within an AI overview). The ordering of the SERP features within the panel are in the sequence they appear on the page.

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Rank tracking

The rank tracker detects all 30 features listed above. This data is available in:

• Rank tracking — see which features appear for each keyword over time
• SERP Compare — compare feature presence across two result snapshots

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Why SERP features matter

SERP features can:

• Push organic results down — AI Overview and featured snippets take space above organic results
• Steal clicks — Users may get answers directly from People Also Ask or Knowledge Panel without clicking through
• Create opportunities — Appearing in video results, images, or featured snippets can drive significant traffic
• Signal intent — The features Google shows indicate how it interprets the query (informational, commercial, navigational)

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Next steps