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This guide walks you through the core workflow: signing in, creating a team and project, connecting to a VPN location, analyzing a page, and tracking your first keyword.

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Prerequisites

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Walkthrough

1

Sign in

Open SERP Lens and sign in with Google, Apple, or a magic link. If you’re new, an account is created automatically.
2

Create or join a team

After signing in, you’re prompted to create a team or accept a pending invitation. Teams are how SERP Lens organizes everything — projects, keywords, and screenshots all belong to your active team.Give your team a name (e.g. your company or agency name) and continue.
3

Create a project

Go to Projects in the sidebar and click New project. Enter:
  • Project name — a label for this site (e.g. “Acme Corp”)
  • Domain — the root domain you want to track (e.g. acme.com)
  • Competitor domains (optional) — up to 10 competitor domains for ranking comparisons
The domain field tracks all subdomains automatically. Enter just the root domain (e.g. domain.com, not www.domain.com).
4

Browse and analyze a page

Navigate to any URL in the browser. Open the sidebar to see real-time SEO analysis:
  • On-Page — title, meta description, headings, content analysis
  • Indexing — robots directives, canonical URLs, hreflang, sitemaps
  • Structured Data — JSON-LD schema detection and validation
  • Crawling — robots.txt rules, bot accessibility, firewall status
Each panel updates automatically as you navigate.
5

Connect to a VPN location

The browser includes a built-in VPN. Press Cmd+Shift+L to open the location panel and select a country (e.g. United States). Once connected, your browsing and search results reflect that location.This lets you see Google results as users in that region see them — useful for local SEO work, geo-targeted campaigns, and detecting geo redirects.
6

Track a keyword

Go to your project and click Add keywords. Enter:
  • Keyword — the search term to track
  • Location — where to check rankings (e.g. United States)
  • Device — Desktop, Mobile, or Both
  • Refresh interval — how often to check (Daily, Weekly, or Monthly)
SERP Lens starts tracking your position and shows ranking changes over time.
Each keyword uses ranking credits based on refresh interval, device, and location count. Check your available credits before adding keywords.
7

Take a screenshot

Found something worth saving? Use the screenshot tool to capture the visible area, a selected region, or a full-page scrolling capture. Annotate with arrows, shapes, and text, then save it to your project.

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What to explore next

SERP Compare

Compare search results side by side across dates and locations.

Keyboard shortcuts

Speed up your workflow with built-in shortcuts.

VPN geo accuracy

Understand when VPN-based location testing can produce unexpected results.

SEO panels

Deep dive into the sidebar analysis panels.