What it shows
For each hop in the redirect chain:| Detail | Description |
|---|---|
| URL | The URL at this hop |
| Status code | HTTP status code (301, 302, 307, 308, etc.) |
| Redirect type | Permanent (301/308) or temporary (302/307) |
| Final URL | Where the chain ultimately resolves |
Redirect types
| Code | Type | SEO impact |
|---|---|---|
| 301 | Permanent redirect | Passes link equity to the destination |
| 302 | Temporary redirect | May not pass full link equity |
| 307 | Temporary (HTTP/1.1) | Preserves request method, similar to 302 |
| 308 | Permanent (HTTP/1.1) | Preserves request method, similar to 301 |
Common issues to look for
- Long redirect chains — each hop adds latency. Chains longer than 2–3 hops should be shortened.
- Redirect loops — URL A redirects to B, which redirects back to A. SERP Lens detects and flags these.
- 302s used as permanent redirects — if the move is permanent, use 301 to ensure link equity transfers.
- HTTPS redirect missing — HTTP should redirect to HTTPS. If it doesn’t, search engines may index the HTTP version.
- www/non-www inconsistency — pick one canonical version and redirect the other.