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Each project in SERP Lens supports up to 10 competitor domains. When you track keywords, SERP Lens shows where your competitors rank for the same terms — giving you a clear picture of the competitive landscape.

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Adding competitors

1

Open your project

Go to Projects and select the project you want to add competitors to.
2

Edit project settings

Click the settings icon and find the Competitor domains section.
3

Add domains

Enter competitor root domains (e.g. competitor.com). You can add up to 10 competitors per project.
4

Save

Save the project. Competitor rankings appear in your keyword tracking data going forward.
Enter just the root domain — SERP Lens tracks all subdomains automatically. For example, entering competitor.com also captures rankings for blog.competitor.com and shop.competitor.com.

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Competitor ranking data

Once competitors are configured and you have keywords being tracked, you can see competitor positions for each tracked keyword alongside your own. This is currently shown at the individual position level per keyword. This data helps you:
  • Identify keywords where competitors outrank you
  • Track whether you’re gaining or losing ground
  • Spot opportunities where competitors rank but you don’t yet
More aggregated competitor reports are coming soon — including cross-keyword comparisons and competitive landscape views.

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Next steps

Rank tracking

Set up keyword tracking to start collecting competitive data.

SERP Compare

Compare search results side by side.