Competitor tracking

Add competitor domains to a project and compare their keyword positions with your own.

A project can store up to 10 competitor domains. Once you track keywords, SERP Lens records where those domains rank for the same terms.

Adding competitors

  1. Open your project

    Go to Projects and select the project you want to add competitors to.

  2. Edit project settings

    Click the settings icon and find the Competitor domains section.

  3. Add domains

    Enter competitor root domains (e.g. competitor.com). You can add up to 10 competitors per project.

  4. Save

    Save the project. Competitor rankings appear in your keyword tracking data going forward.

SERP Lens project editor showing competitor domain fields
Competitor domains are managed alongside the rest of the project settings.

Competitor ranking data

Once competitors are configured and you have tracked keywords, open the keyword actions and choose Competitor history. The view charts competitor positions over the selected period alongside the project domain.

SERP Lens competitor history for the generic rank tracker query with Ahrefs, Semrush, and SERP Lens
Competitor history uses the project domain and its saved public competitors.

Use the chart to:

  • Ranking gaps — find keywords where a competitor ranks and your project does not.
  • Relative movement — see whether your project is gaining or losing ground.
  • Outranking terms — find keywords where a competitor holds the better position.

Next steps

Rank tracking

Set up keyword tracking to start collecting competitive data.

SERP Compare

Compare search results side by side.